Luxury Incentive Travel & Events

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Comprehensive experiences that deliver business impact.

For 39 years, GBA has helped companies bring people together through meetings, business travel, advisory boards and special events. We combine strategic planning, global destination expertise, strong industry relationships and meticulous execution to create experiences that are purposeful, seamless and memorable.

The GBA Advantage

Four things that make the difference.

The advantage for producing and managing events, programs and conferences centers on four core areas of expertise.

39 years

of global event management experience

A worldwide network

of key contacts and proven vendors

A senior creative team

of highly-experienced management and production staff

Financial rigor

in procurement, negotiation, delivery and program management

Programs

From incentive and recognition programs to special events.

Incentive and Recognition Programs

GBA creates distinctive travel experiences that celebrate success and reflect your people, objectives and brand. From destination selection and contract negotiation to transportation, dining, activities and onsite management, we handle every detail with the quality and care your people deserve—making each program effortless and memorable.

Customer Advisory Boards

GBA helps design and manage executive-level advisory board experiences that encourage meaningful dialogue, strengthen relationships and make participants feel valued. We coordinate the venue, travel, hospitality, meeting logistics, dining and the details surrounding the business agenda.

Partner Advisory Boards

We design focused, professional environments where partners can share ideas, provide feedback and build stronger relationships with your leadership team. GBA manages the experience from planning and venue selection through onsite execution.

Executive & Business Meetings

From leadership retreats and sales meetings to client gatherings and strategic business sessions, GBA manages the details that allow your team to stay focused on the purpose of the meeting. We combine thoughtful planning, exceptional venues and high-touch service.

Conferences

GBA manages conferences from venue selection and contract negotiation through registration, travel, production, onsite logistics and final reconciliation—working closely with your internal team to deliver a polished, professional experience.

Special Events

From intimate executive dinners to large corporate celebrations and destination events, GBA brings together creative concepts, trusted partners and precise execution to create moments guests will remember long after the event ends.

Site Selection & Program Development

Destination consideration is a key component to any successful meeting or event. With worldwide production experience, we provide the necessary resources and support our clients need when it comes to selecting a destination or venue for their next meeting or event.

Contract Negotiation

We realize that negotiation and contract management are fundamental elements that deserve critical attention.

Online Registration & Website Services

As part of pre-conference promotion, online enrollment, or providing current updates, GBA recognizes the importance online services plays in getting information out to attendees in the quickest and most effective manner possible.

Hotel Management

The best options when it comes to accommodation selection, along with onsite management of all in-house or on property services, are standard considerations we provide all our clients.

Travel Management & Onsite Logistics

We understand that getting to, from, and around during events in the easiest and most convenient manner possible is key in the overall experience of your guests.

Creative Services

When it comes to producing that extraordinary event, we realize that the ‘wow’ factor must translate our client’s mission through the experience itself.

Team-Building & Stewardship Activities

As a part of the site selection process, GBA provides our clients with complete information on all a specific destination may have to offer in the way of both cultural and recreational activities.

GBA Team & Professional Staffing

When you are in the business of providing service to others, one of your greatest assets are those people who represent you.

How We Work

From objective to reconciliation.

1

Discover

We start with the business objective — the audience, the behavior you want to drive, and the number you are measured on.

2

Design

Destination shortlist, program concept, and a budget that reflects what the program actually costs to run.

3

Negotiate

Contracts, concessions and vendor terms — the stage where our leverage typically pays for our fee.

4

Deliver

Our team on the ground as an extension of yours, from the first arrival transfer to the last departure.

5

Measure

A post-program reconciliation and debrief that feeds straight into next year’s planning.

1987
Founded
39
Years of Programs
435,000+
Attendees
27 yrs
Longest Client Tenure
Contact

Let’s start a conversation.

Tell us the objective, the audience and the window — we’ll come back with a destination shortlist, a program concept and a realistic budget.