Luxury Incentive Travel & Events
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39 years of incentive trips, conferences and destination programs — built by a small senior team whose relationships across the industry are the reason our clients stay for decades.
Since 1987, G. Brodrick & Associates has built a reputation for creating exceptional experiences in destinations around the world. Our expertise spans incentive and recognition programs, professional meetings and conferences, special events, destination management and customized client programs.
What sets GBA apart is how closely we work with our clients’ internal teams. We do not operate as an outside vendor looking in — we become an extension of the team, working side by side with the people responsible for delivering the program.
We take the time to understand the company, the audience, the business objectives and the internal pressures behind every event. From planning and vendor coordination through onsite execution and final reconciliation, our role is to strengthen the internal team, reduce its workload and provide confidence that every detail is being handled.
That collaborative approach, combined with trusted industry relationships and 39 years of experience, is at the heart of the GBA client experience.
Event planning has always been a passion for me. With experience from every angle, I find that our trusted vendors, partners, and supplier network has grown over the last 39 years. This really helps our team to deliver the best experience.
At G. Brodrick & Associates, we offer our clients more than what they request based on their specific needs. We explore every possible option until the perfect event, agenda, program, or itinerary has emerged.
Our clients are not just companies, they’re part of our extended family receiving high quality services and the personal GBA touch.
I invite you to take advantage of our insider expertise in the event planning, luxury travel, and concierge service industry and embark on a journey full of endless possibilities with GBA.
Glenda founded GBA in 1987 after building a strong foundation in destination management, sales and creative services.
Her approach has always been simple: listen carefully, understand the client’s goals, explore every option, negotiate intelligently and execute with the highest standards of service.
With experience in more than 100 domestic and international destinations, Glenda brings deep industry knowledge, trusted relationships and a hands-on leadership style to every program.
Her commitment to personal service continues to define the GBA experience today.
Working on behalf of our clients while exhibiting enormous creativity, maximum flexibility, distinctive style, singular focus and ultimate professionalism, meeting all objectives and exceeding all expectations without exception.
GBA brings together experienced professionals with backgrounds across hospitality, meetings, travel, operations, creative services and client management. Each team member contributes specialized knowledge, giving clients access to the right expertise at every stage of the planning process.
Our team works closely with client organizations, hotels, venues and destination partners to manage details, solve problems and keep programs moving smoothly. The result is a highly responsive, experienced team focused on delivering an exceptional experience for every client and every guest.
Leo Hart brings a unique combination of hospitality, executive leadership and professional sports experience to GBA. He began his hospitality career in senior sales roles with the Hawaiian Regent in Honolulu and Hyatt in Maui, later serving as Senior Vice President of Sales and Marketing at the Fairmont San Francisco and Senior Vice President of Marketing with Ritz-Carlton.
Leo went on to hold executive leadership roles with Swiss Army Brands, where he rose to Co-Chairman and Co-CEO, and later served as President and CEO of The Brae Company. He ultimately returned to the hospitality and meetings industry through Hart Enterprises.
His extensive background in luxury hospitality, sales, marketing and executive leadership gives GBA valuable insight into hotel operations, client service, negotiations and complex business programs. Leo’s broad perspective and international experience add another dimension of expertise to the GBA team.
Cam McLoud brings an extensive 40-year career on the hotel side of the hospitality industry to G. Brodrick & Associates. She was also a former client of GBA. She feels fortunate to have had the opportunity to lead the global sales organizations at The Ritz-Carlton Hotel Company and InterContinental Hotels Group Americas, and to have begun her career with Hyatt Hotels in operations and sales.
In addition, she served as President of the IHG Owners Association, a global association of 2,700 owners of IHG brands, and has been a member of the Cystic Fibrosis Foundation Board of Trustees for 41 years, serving as its Chair for 23 years.
All this experience has prepared her for creating the partnerships with clients and providers of hospitality services that make GBA a unique provider of gracious hospitality and professional service.
With more than 15 years of experience in the corporate events industry and a Master’s degree in Marketing, Becca has built her career around turning ideas into experiences that feel thoughtful, creative, and effortless for her clients.
At the heart of her approach is listening. Becca takes the time to understand what a client is really trying to accomplish — their goals, priorities, audience, vision, and, of course, their budget — and then finds creative ways to bring it all together. She loves the challenge of making the numbers work without sacrificing the details that make an event feel special.
Highly organized by nature, Becca thrives in the details and is happiest when there are a lot of moving pieces to bring together. From sourcing the right destination and venue to developing memorable experiences, managing logistics, navigating budgets, and solving the inevitable curveballs along the way, she brings a calm, solutions-focused approach to every program.
She believes the best events aren’t simply well executed — they should feel intentional and reflect the personality, culture, and goals of the client behind them. Whether she’s building an incentive trip, leadership meeting, or one-of-a-kind corporate experience, Becca approaches each program as an opportunity to create something unique.
Above all, Becca values the relationships she builds with her clients. She strives to be the person they can trust to listen, anticipate what they need, sweat the small stuff, and ultimately turn their vision into an experience they’re excited to share with their guests.
Ray Morganti brings more than 48 years of corporate experience, technology, business transformation, and leadership knowledge to GBA as Vice President of Strategic Meetings & Incentive Solutions.
Prior to retiring, Ray was a 22-year client working in partnership with GBA, giving him a unique perspective on the client experience and the exceptional value they deliver.
In addition to his work with clients, Ray provides leadership and oversight for GBA’s technology strategy, systems, security, digital capabilities, and emerging technologies, including artificial intelligence.
He combines deep technology expertise, business leadership, and firsthand experience as a longtime GBA client to help strengthen GBA’s meeting and incentive solutions, improve operational effectiveness, and support continued innovation and growth.
Scott West serves as Vice President of Operations at G. Brodrick & Associates, bringing more than 30 years of experience with the company. Beginning as a part-time staff member, Scott worked his way through the organization by building a reputation for leadership, problem-solving, customer service, and a commitment to getting the job done.
Before joining GBA, Scott spent more than a decade in the hospitality industry, managing high-volume restaurants and nightclubs. He is a graduate of Oklahoma City University, where he earned a Bachelor of Science degree and played NCAA baseball on a full scholarship. During his junior year, he was drafted by the Chicago Cubs.
Scott is active in the local community and has held leadership positions with the Kiwanis Club of Woodstock and the Cherokee County Chamber of Commerce. He lives in Cartersville, Georgia, with his wife, Amy, and enjoys traveling and spending time with their family.
Chef Philippe Haddad is an internationally trained chef and culinary curator known for transforming private dining into refined, restaurant-level experiences. Born and raised in Bruges, Belgium, he trained at the prestigious Hotel School Ter Duinen before building a global career across Europe, the Caribbean, and the United States. His cuisine is rooted in classical European technique and elevated by a lifetime of international influence.
Over the years, Chef Philippe has led kitchens at renowned destinations including The Beverly Hilton, The Ritz-Carlton St. Thomas, and The St. James Club in Antigua and Paris. In Atlanta, he held Executive Chef roles at F&B, The Abbey, Nikolai’s Roof, and Cape Dutch, and opened Philippe’s Bistro in Buckhead — quickly becoming a Zagat-recognized dining destination.
His work has been recognized by The James Beard Foundation, Distinguished Restaurants of North America (DiRoNA), and through his induction into The French Culinary Academy. Most recently, he served as Culinary Curator for Galerie Living’s Corso Atlanta, where he shaped a chef-driven dining concept that expanded nationally.
Today, through PGH Hospitality Group, Chef Philippe focuses on bespoke private dining and curated culinary experiences, bringing elevated, multi-course menus into clients’ homes and private settings. Each experience is tailored with precision, seasonality, and a deep understanding of hospitality — creating moments that are both luxurious and personal.
He also collaborates with select luxury brands including Tiffany & Co., Delta, Hilton, Dior, and the FedEx Cup to produce high-level culinary events and experiences. Beyond the kitchen, Chef Philippe is actively involved in philanthropy, supporting organizations such as CORE, No Kid Hungry, Make-A-Wish Foundation, and Meals on Wheels. His commitment to giving back includes a nomination for the Leukemia & Lymphoma Society’s “Man of the Year” and participation in Dancing Stars of Atlanta benefiting the Alzheimer’s Association.
Chef Philippe Haddad continues to define modern hospitality through precision, warmth, and unforgettable culinary experiences.
Manda Terrill serves as Vice President of Programs at G. Brodrick & Associates, overseeing the planning and delivery of client programs from initial concept through on-site execution.
Manda brings years of hands-on experience in corporate meetings, incentive travel and destination events, working closely with clients, hoteliers and destination partners to deliver programs that run smoothly from first briefing to final farewell.
Izhmon Martinez serves as Vice President of Special Projects at G. Brodrick & Associates, leading the one-of-a-kind initiatives and custom experiences that fall outside a standard program.
Izhmon brings years of hands-on experience in corporate meetings, incentive travel and destination events, working closely with clients, hoteliers and destination partners to deliver programs that run smoothly from first briefing to final farewell.
Specializing in corporate communications, conferences, events, experiences, television, video and media production, Lauri Clark brings her many years of experience as a show caller, stage manager, producer, content manager, production manager and event staff to every job, no matter which role she’s hired to fill.
She’s worked successfully with talent and their managers, executives and their assistants, creative directors, industry gurus, executive producers, technical directors and all levels of crew, in a variety of environments and countries. She loves what she gets to do and is grateful for every experience.
Turns out her first career long ago as a commercially licensed hot air balloon pilot taught her how to go with the flow, literally, so she knows how to navigate, stay positive and find solutions through ever-changing winds and intense situations!
Serena Fernandez is a veteran travel and tourism professional with extensive experience in tour management and operations.
She has served as Director of Operations/Sales and as a freelance Tour Manager, Guide, and Trip Director, leading group travel, conventions, and custom programs in cities worldwide.
Fluent in Spanish, English, and French, she holds a B.A. in Marketing from Lucerne, Switzerland, and a French Language Degree from Sorbonne University in Paris.
Clients choose GBA because we combine the personal attention of a boutique firm with decades of global experience. We work closely with internal teams, understand the business objectives behind each program and manage the details that can make the difference between a good event and an exceptional one.
For GBA, success is measured by how confidently our clients can rely on us and how memorable the experience becomes for their guests.
Strong industry relationships are an important part of how GBA works. Over decades in the hospitality, meetings and travel industries, GBA has developed relationships with hotels, resorts, destination management companies, transportation providers, production partners and other trusted suppliers around the world.
These connections help us stay informed, identify the right resources and create opportunities that support our clients’ goals. More importantly, they give GBA the ability to work with proven partners who understand our standards for service, responsiveness and execution.
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Tell us the objective, the audience and the window — we’ll come back with a destination shortlist, a program concept and a realistic budget.
